Research

1. This is my storyboard advertisement research:

Title of the Advertisement: MoneySuperMarket "thats how i roll"

Brand/Product: Insurance

Duration of the Advertisement: 1 minute

Brief Overview/Summary: Basically if u have that insurance ur like "safe, confident, cool"

1. Target Audience

• middle aged men (18-30)

2. Message and Purpose

• Message : if u use the insurance then you can get the life you want

• purpose: to be remembered when we're gonna use it

• Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

3. Meaning and Interpretation

• They use gangsters, weird guy who became "cool" after using the insurance, rappers, party

• so the gangsters is used to show what the weird guy wants to be (cool), the party and rappers

• is the lifestyle he wants. This ad is saying that he can get the life he wants by using this insurance.

• The song choice matches the lifestyle he wants

4. Effectiveness

• i think it is quite effective because it is memorable, but the ad doesn't really show the product and it

doesn't make sense as much.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

2. This is my storyboard advertisement research:

Title of the Advertisement: Cadburys Chocolate

Brand/Product: Chocolate

Duration of the Advertisement: 1 minute 30 seconds

Brief Overview/Summary: Gorilla playing drums

1. Target Audience

• young audience, teenagers

2. Message and Purpose

• Message : Eating cadbury chocolate makes you feel good

• purpose: to be remembered when we're gonna eat chocolate

3. Meaning and Interpretation

• Gorilla playing drums made it catchy (since usually gorilla do not play drums??)

• colours are purple and brown (colour of the chocolate)

• Music choice is suitable to the ad

• Made it super random so that ppl remember it even more bcs of its unusual ad

4. Effectiveness

• effective since its random and funny and very catchy.

5. Personal Response

• My personal opinion on this ad is its funny and enjoyable and memorable bcs i love the music choice

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

3. This is my storyboard advertisement research:

Title of the Advertisement: Barbie So In Style

Brand/Product: Barbie doll

Duration of the Advertisement: 30 secs

Brief Overview/Summary: promoting the new barbie doll which have hair tools that can be used on the

doll's hair

1. Target Audience

• young girls(7-11), dark skin girls.

2. Message and Purpose

• They are trying to say that Barbie isn't just for the blonde white skin tone but for dark skin tone girls too!

• They wanted to reach another target audience which is dark skin tone girls.

3. Meaning and Interpretation

• Using dark skin barbie dolls, have tools to play with barbie's hair, having dark skinned actors,

• and songs to match the vibe

• Since they are trying to get to a new target audience then they hired actors (kids) who looked like that.

• The tools are like "what they can do" with the barbie doll, which is styling hair

• It's saying that barbie is for everyone and something like "you can be barbie too"

• Its also saying like "barbie is fun"

4. Effectiveness

• Pretty effective it obviously captured the attention of dark skin girls

• it used dark skin colour actors who looked just like the barbie dolls which promotes the dolls more.

• It also uses a choice of music that supports the ad

5. Personal Response

• i respectfully do not like the ad because it was too weird for me but i think, it will capture the audience's

attention

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

4. This is my storyboard advertisement research:

Brand/Product: 2014 Chevy Commercial - Maddie

Duration of the Advertisement: 1.13

Brief Overview/Summary: its about a girl who has a golden retriever which is always there in her life.

1. Target Audience

• pet lovers (dogs), women in the twenties

2. Message and Purpose

• The message the ad gave me is about having a best friend for life's journey (which in this case is actually

the dog, but they are advertising the car)

• The purpose is capturing the audience's attention, by putting a dog in the ad and making the ad emotional

3. Meaning and Interpretation

• The ad has a dark kind if saturation making the setting kind of sad, the dog and the girl growing up together

makes it feel more heartfelt and heartwarming,

• music is also classical (supporting the video).

• No words used in the video until the last one "best friend for life's journey" which matches what the video

is about, making sense.

4. Effectiveness

• It is effective if the person can relate to the video (have pets, like dogs, or able to relate growing up with a

"best friend") because then it will capture their attention and bring out feelings.

• it used persuasive techniques like putting a golden retriever, which is cute and therefore capturing attention,

its emotional bcs its like growing up together with the dog by your side, making it more memorable.

• They also put the car in the ad but unnoticeable until the end which makes the advertising not obvious.

5. Personal Response

• My personal opinion in this ad is i really really like it, it will def be memorable to me, and really brings out my

emotions.

• Since i have a dog, and its also a golden retriever the ad really worked on me because i watch the whole

thing and even repeated it again and again.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

4. This is my storyboard advertisement research:

Brand/Product: Ed's Heinz Ad

Duration of the Advertisement: 1.19

Brief Overview/Summary: about Ed sheeran dming heinz about this ad crazy idea

1. Target Audience

• middle class people, adults, ppl with sense of humor

2. Message and Purpose

• The message of this ad is that you will want heinz anywhere with you to make ur food taste better

• The purpose is capturing the audience's attention, by making it funny, relatable and understandable

3. Meaning and Interpretation

• This ad is more like the point of view of heinz when ed sheeran contacted them for this ad idea.

• The words that are written are only on the beginning which says based on real dm

4. Effectiveness

• It is very effective because of its relatable and funny content.

• They are using ed sheeran's point of view which shows that he's in a fancy setting with fancy music and they

emphasizes the word "fancy and posh" in the ad, making it even more funny when ed sheeran pulled out the heinz

ketchup from his bag.

• They also uses only one voice (ed sheeran) since they uses his point of view, which on the part when the

• waiter talks he made it sound "posh fancy bla bla bla". From his point of view we can also see the way he

views the place which makes it even more funny because of the way he described it.

• The ad is also natural and making it feel even more interactable.

• it used persuasive techniques like using ed sheeran as the celebrity

who markets the sauce, because he genuinely loves heinz and people trust him.

• They also use sense of humor as one of the main things to make people interested.

• By making the ad more funny, natural and also relatable not only it attracts audience but it also makes

people able to remember.

5. Personal Response

• My personal opinion in this i like it alot because of how ed sheeran made it from his experience and it

is also funny in a way that i can understand

• I think one of the things that made it memorable and enjoyable is how ed sheeran voiced it

and how his expression is.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

From the research of the 5 ads, it helped me to understand how i can interpret the ads and what elements are

used to make a good ads. Overall, I think this research will give me lots of ideas for my final storyboard project,

and I'll keep improving my skills along the way.