Final storyboard

 Here is my final story board ad:

1'st draft storyboard

 this is my first storyboard draft :

This storyboard draft isn't perfect and has a lot of mistakes, but from here i am able to correct some

things that looks wrong and im able to make my storyline into pictures. For my next storyboard i want

to make it more neat. It helps me in making the final storyboard because i already know what im doing after making the draft. 

 

Brief

This is the brief for my storyboard advert : 

- Create a storyboard for a TV commercial (30 secs)

 - It must be for an existing company/product - It should be marketed to a different audience (eg sports car advertised to women, Candy advertised to adults) 

- Track your progress on your blog 

- Write a 600 word creative critical self reflection of your work

https://docs.google.com/presentation/d/1slTRLsGBA3Y7BgYvz7QclEl7aEf88P0jmD4_WWJExBY/edit?usp=sharing

From the brief, i am able to know the guidelines of what i need for the ppt and advert.

Self reflection

This is my AS Media Studies: Comp 1 Critical Self-Reflection

critical self reflection - media by SharonWongso17

Proposal

This is my proposal on my advert :

Name of the product : Wuling Hongguang Mini EV Pink

Target Audience : women from age 20 - 40 who wants a sustainable choice which also matches their style.

Idea : 

- In the  girl in a fight with her boyfriend, he's saying "oh you cant do this, ofc you cant do that" he's underestimating her because she's a girl, another girl overheard (Devon Aoki), she pulls the girl aside and told the guy "she's breaking up with you". In another shot the girl and Devon Aoki goes shopping with Wuling Hongguang Mini EV Pink, they went on a crazy shopping spree and passes by the ex with the Wuling Hongguang Mini EV pink and says "you sure i can't do that?". The tagline will be "Empowering women"

The star appeal to attract target audience: 

(suki - fast furious / Devon Aoki)

after the revision with mr nick i've come up with a revision:

- setting is in the boyfriends car, the girl ask if she can drive the car, the guy tells her "no this is a mans car, you can't drive this car your a girl". Suddenly Devon Aoki appears by opening the girls car door and said "she's breaking up with you". Then the girl ask, "what am i gonna do now?". Devon Aoki says "i've got just the car for you". The Wuling Hongguang Mini EV Pink appears then the girl and Devon Aoki drives around. They passed by the ex and she says "see? i can do better then you". Then they left and tag line will be "empowering women".

From here i learned how to make a good storyboard ad, at first coming up with the idea was really hard but in the end i managed to do it after consulting with Mr. nick. This proposal helped me with making the storyline for my storyboard ad. 

Practice storyboard

 This is my practice storyboard :

This is the first time i tried doing a storyboard ad, it was hard at first because i didn't really understand how it goes but after awhile i am able to understand the flow of the storyboard making. This is really useful for making my final storyboard ad.

Target audience advert

This is project for my advert target audience :

1. Product/Company Description:

Company/Product Name: Wuling hongguang mini ev in pink

Product Overview: The Wuling Hongguang Mini EV Pink is a charming and compact electric vehicle designed to make a bold statement while offering eco-friendly urban mobility. Combining a stylish exterior with modern technology, this electric car caters to the needs and preferences of dynamic, fashion-forward individuals.

2. Target Audience Demographics:

Age: 20 - 40

Gender: Women

Income Level: Already at work with a big amount of income

Education: passed university 

Occupation: working, owns a business

Geographical Location: anywhere

3. Target Audience Psychographics:

Interests: Fashionable and practical transportation solutions, and interest in pink colour

Lifestyle Choices: Embracing eco-friendly while showing style and personal preference

Values and Attitudes: Prioritizing sustainability, modernity, convenience and style

Opinions: Appreciating innovative and stylish vehicles.

4. Understanding Consumer Behavior:

Needs: An eco friendly car that suits their style to self express.

Motivations: Desire for a modern vehicle that expresses them

Pain Points: Balancing the need for efficient transport with making eco-conscious choices, its also pink 

5. Competitor Analysis:

Competitor Name: Changan

Competitor's Target Audience: Individuals seeking sustainable and modern transportation solutions.

6. Target Audience Persona:

Persona Name: Eco-Stylish 

Age: 20 - 40

Gender: Women

Occupation: working, owns a business

Interests: Sustainable living, fashion-forward choices, technology.

Lifestyle: Embraces eco-friendly alternatives, values style and modernity.

Values and Attitudes: loves practical things ,prioritizes sustainability.

Needs and Motivations: Seeks a compact, stylish, and environmentally friendly vehicle.

Pain Points: Balancing the need for efficient transport with making eco-conscious choices, its also pink

7. Aligning Advertisement with Target Audience:

Message: "Empowring women to drive the Future in Style with Wuling Hongguang Mini EV Pink!"

Visuals: Show a fashinable girl using the Wuling Hongguang Mini EV Pink in various city settings, highlighting its stylish pink design and eco-friendly features.

Tone: happy, pink, stylish

From here i learn how to align the target audience with the product, or ad i am using. At first it's hard to find the perfect idea but after researching finally i am able to come up with a good idea.  I think the target audience making really helped in making the final storyboard ad.