Target audience advert

This is project for my advert target audience :

1. Product/Company Description:

Company/Product Name: Wuling hongguang mini ev in pink

Product Overview: The Wuling Hongguang Mini EV Pink is a charming and compact electric vehicle designed to make a bold statement while offering eco-friendly urban mobility. Combining a stylish exterior with modern technology, this electric car caters to the needs and preferences of dynamic, fashion-forward individuals.

2. Target Audience Demographics:

Age: 20 - 40

Gender: Women

Income Level: Already at work with a big amount of income

Education: passed university 

Occupation: working, owns a business

Geographical Location: anywhere

3. Target Audience Psychographics:

Interests: Fashionable and practical transportation solutions, and interest in pink colour

Lifestyle Choices: Embracing eco-friendly while showing style and personal preference

Values and Attitudes: Prioritizing sustainability, modernity, convenience and style

Opinions: Appreciating innovative and stylish vehicles.

4. Understanding Consumer Behavior:

Needs: An eco friendly car that suits their style to self express.

Motivations: Desire for a modern vehicle that expresses them

Pain Points: Balancing the need for efficient transport with making eco-conscious choices, its also pink 

5. Competitor Analysis:

Competitor Name: Changan

Competitor's Target Audience: Individuals seeking sustainable and modern transportation solutions.

6. Target Audience Persona:

Persona Name: Eco-Stylish 

Age: 20 - 40

Gender: Women

Occupation: working, owns a business

Interests: Sustainable living, fashion-forward choices, technology.

Lifestyle: Embraces eco-friendly alternatives, values style and modernity.

Values and Attitudes: loves practical things ,prioritizes sustainability.

Needs and Motivations: Seeks a compact, stylish, and environmentally friendly vehicle.

Pain Points: Balancing the need for efficient transport with making eco-conscious choices, its also pink

7. Aligning Advertisement with Target Audience:

Message: "Empowring women to drive the Future in Style with Wuling Hongguang Mini EV Pink!"

Visuals: Show a fashinable girl using the Wuling Hongguang Mini EV Pink in various city settings, highlighting its stylish pink design and eco-friendly features.

Tone: happy, pink, stylish

From here i learn how to align the target audience with the product, or ad i am using. At first it's hard to find the perfect idea but after researching finally i am able to come up with a good idea.  I think the target audience making really helped in making the final storyboard ad.