Branding Research

Artist from our genre: 

Olivia Rodrigo

• Social medias >

• Music albums

• Music videos : "Drivers License", "Good 4 U", "Deja Vu"

• (Magazine shoots/interviews)

Interviews:

What brand identity are they giving off?

- teenager (heartbreak, angst): this is as her music video shows her raw emotions through filming and her lyrics. Her personal touch to the songs bring out a sense of nostalgic and a way of finding identity in teenager phases.

- Purple: throughout all her music videos, brand promotion, album covers, personal lifestyle shows her favorite color for purple which makes it her personal color that people connects her with.

-Authenticity: she creates authentic and fresh content using her personal image and colour with lyrics that relate to teenagers.

What is their persona? relatable and open, funny, pop star. Olivia Rodrigo is seen to be relatable and open due to her post in social media where she post alot of behind the scenes moments and unfiltered glimpse into her life, everyday life experience which makes her more relatable to others.

Her humor also plays a big role in her persona shes creating as shes not afraid to be herself having fun in interviews and lifestyle. Whether it’s through interviews, TikToks, or Instagram captions, she keeps things light and entertaining.

As a pop star, she blends emotional depth with mainstream appeal as a typical popstar. However her music snd lyrics are personalized by her own life experiences which. Her music, heavily influenced by personal experiences, resonates with fans who relate to heartbreak, self discovery, and teenage angst. As her songs are based of personal life experience, the song writing feels authentic which causes a strong bond between her and her audience.

She also brands herself by using outfits that stands out, typical pop star artist outfit which has the characteristics of shiny, stand out, bold, colorful and vibrant. These typical conventions uses outfits (concert fits)that stands out to 

 characteristics and colorful showing fun, bright, cheerful. 

These are the example of typical pop concert outfits from some famous artist:

Olivia Rodrigo’s concert outfits:

Olivia Rodrigo follows the pop conventions, such as outfits in order for people to recognize her as a pop artist.

Taylor Swift

Social medias:

• Album covers:

Lover (2019):

1989 (2014 & Taylor's Version 2023):

The Tortured Poets Department (2024):

Midnights (2022):

From each of her cover albums, she has a clear concept on each of her music video. Such as lover which has colors such as pink, soft. The example shows how each of her music has a clear branding and clear idea & story.

• Music videos : "TTPD", "Midnights", "Lover"

Taylor Swift is known for her cinematic, movie like story in her music video as each of them has a clear storyline.

• (Magazine shoots/interviews):

Taylor Swift is a strongly created pesona and branding which she uses to share informations about her music to her audiences. Taylor swift's

personal branding is storytelling/music writer as throughout her music she always achieves this story like, poetry.Artist usually rely on personal

post to drop their music. However where her lyrics has a deeper meaning and even cryptic messages are hidden across, connecting people with her

music even more. She usually writes songs that are vulnerable, relatable to her personal experience which makes her audience relates to her even

more. She's open about her struggles such as music industry, relationships, ect making her feel more real and approachable to her fans.

She is THE pop icon, where she creates era's by reinventing albums and different styles of music. Where she uses glittery and bold outfits

when she performs confirming the usual pop artist conventions and mainstream appeal, as she is one of the biggest influence in pop. Each of

her album has a specific palette as well, which helps her audience differentiate each era of her music.

Self Reflection: Researching both Olivia Rodrigo and Taylor Swift's branding really helped me understand the concept of branding

and how it can be implied to my artist in the music video. I think the key is consistency and having your own uniqueness which is created by artist

using visuals, music and social media presence. For my music video, me and my team plan to make the branding for our artist (Hannah) her

personal star image to make her stand out, relatable and aesthetically appealing.