88+ Rising is a music record company label created by Sean Miyashiro which states their music releases on genre hip-hop, R&B, pop, rock and electronic mainly aiming for Asian artist to pave their way in music in Los Angeles (that's the base of 88+ rising), Some other famous artist from their label are Niki, Rich brian, Joji, Stephanie Poetri.
This are the content they produced and their most successful product which this record label has released:
- SLOW DANCING IN THE DARK. Joji.
- lowkey. NIKI.
- La La Lost You - Acoustic Version. NIKI / 88rising.
- Sanctuary. Joji.
- Backburner. NIKI.
- Yeah Right. Joji.
- Take A Chance With Me. NIKI.
- Like You Do. Joji.
Their typical audience: are marketed for teenangers such as young adults (age 16–25) who are interested in pop , R&B and hip hop from all over the world, mainly in Asia as they aim to produce from Asia and Asian American youth which goes worldwide to show diversity esp in cross cultural blend (wasian). The audience are interested as they are drawn to the diversity and the mix of multiple cultures mainly in Western and Asian cultures.
88+ Rising started as a small company which now operates as a full fledge record label, artist management company which success is shown through the concert of its annual Head in the clouds music festival which attracts fans from all over the world. They are based in Los Angeles however expanded into Jakarta, manila which their fans has rapidly increased all over the world.
https://mindyjwu.medium.com/88rising-company-expansion-plan-a0e8ac592c97
https://thelazy.media/2018/06/20/penjelasan-singkat-tentang-88%E2%AC%86-88rising/
https://asiasociety.org/us-asia-entertainment-summit/88rising
Self Reflection: From researching the 88 Rising Industry, I learned how they represents and have their own target market such as asian people and ect. 88 Rising stand out the most in the part where they focus on representing Asian artist and making cultural gaps in western dominated spaces, as it shows how other audience are interested in cultural diversity in music.
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