Short description of the theory:
Representation is : how a media portrays a character and how media texts deal with and present gender, age, ethnicity , national and regional identity, social issues and events to an audience.
Meaning : something has a fixed meaning once represented in media.
Stereotypes is : oversimplification of what a person is like based on a range of different factors. These factors can involve culture, religion, race, sexual orientation, age, gender, appearance.
Stereotypes are used : to create common ground with audience, to convey a information about a character or group of characters quickly.
What social groups are represented : Religion, Gender (men and women), Age, Race, social class, LGBT, disability.
Two social groups that are stereotyped in Indonesian media:
a. Social class
b. The representation :
- Positive : People from lower social classes are shown as hardworking and determined to make their lives better. This shows their will to make their lives better, lower class people are usually shown positively as kind and empathic because they went through the same thing. While people from the upper class can be shown positively as successful and generous, using their wealth to support charitable causes and make a positive impact on society.
Negative: People from lower class might be shown involved in criminal activities or lacking education and manners, they may also look careless about their looks because they have no money. Richer people may be portrayed as materialistic and selfish because they only thing of theirself.
c. The reason: the reason for the positive and negative representation is to create diversity among the characters for the plot.
d. Audience receive? audience confirms it with their beliefs about the stereotypes.
e. example:
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