Magazine article (1'st draft)

 The 1’st draft magazine

The Art of Fashion

"Beauty in things exists in the mind which contemplates them." says philosopher cortez. In fashion styles are often changing, and that is what makes fashion interesting. “I love fashion and i love how fashion changes people, says the new rising star Yolivia Kim”  She stated that the how we are as a person is reflected through the clothes we wear which doesn't mean that our clothes are who we are, but usually the way we dress is reflected from our mind. "Your authentic self is who you truly are in a daily basis, the reflection of who you are" In the early 1979, It was recently discovered the way that you can create and express your own style. According to the “chic league” it is possible to find personal styles and aesthetics that can enhance yourself and embrace your uniqueness. Can you believe it? It means we can have our own personal style and you don't have to change to fit it! "Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live." says Gianni Versace. Style varies a lot from different ways, and it is important that we are brave enough to express how we are and be different. Difference is something that makes everyone unique, there no other you in this world. To understand the art of fashion is to develop a truly personal aesthetic that resonates with your spirit, channeling your true self. Which, personal aesthetics needs to be made personal in ways such as creating self expression within fit, balance, and self concept style. When the fashion developers gather around in 1980, they agreed on this conclusion of the different aesthetics that are expressed within people. "We think that aesthetics are compiled by the mind and emotions relative to one's sense of beauty such as development of taste through views and perception. Aesthetics are also impacted by the time, location, culture, values which causes the changes in the fashion Industry." says the fashion developers. According to chic league there are 7 types of style which are mixed and matched by people in different ways. Some people can have the essence of two or more style but one of them are more dominant then the others. This is what creates the difference of style between people around the world. 7 types of the styles are elegant, classic, alluring, dramatic, creative, feminine and natural. "Out and about" created a description of the styles that would match your personality and type. Classics are usually women who prefer feeling comfortable but stylish and put together and they are conservative and well organized, usually wearing clean, good quality, tailored and classic cuts with neutral colours. On the other hand, feminine are soft delicate and femininely charming types of women who prefers girly outfits with florals, silky, dresses and soft feminine colors such as pink. For natural style, they are a little more complex because of the wider variety but they are usually women who want to feel comfortable and stylish, a bit bolder. The types of clothings that are usually more correlated to natural style is oversized outfits, baggy jeans, sports within bold and darker colours which spices up the whole look. Although naturals are quite bold, another bolder style is the dramatic style. With a "look at me" kind of attitude shown from style, they are confident and sharp and they are not afraid to stand out. This style is usually correlated with black and they love neutrals too such as white, camel. Dramatics are unique because they can wear almost everything such as girly dresses but with bold boots, they tend to use clothings that has that unique, bold look that they are attracted to. Creative style personalities are usually quirky, imaginative, unique and stands out. They love creating new looks that usually uses vibrant colours and trying combinations that are just so exotic. Elegants are usually soft and very well put together women who likes to dress up, but not over dress. They like to look like they are feminine and sophisticated and carries the image of high social standing. Clothings they wear are usually minimalist with good quality materials. The last style is alluring which has qualities such as flirtatious and seductive which carries image of glamour, daring and danger. Alluring usually wears clothings that are quite revealing and they are comfortable with that. In the fashion aesthetics it is usually common to blend the styles together. Rising star Yolivia Kim stated that "I always like to dress feminine but there are times that i dress feminine, dramatic and classic. There are so many ways to mix the styles and the idea of the different possible combinations is incredible." From her photoshoot on 2023 for street out, it was seen that she mixed dramatic and feminine together somehow. "She really is the master of mix and matching" stated krisa del, movie star. Overall, the mix of style and aesthetics can create that one unique look that truly expresses you.

Terminology

 These are the media terms i learned so far :

Double page spread : Research and development

 This is my research and development on double page spread magazine.

Before Reading
Magazine:	Vogue
Issue:	September 11, 2023
Publisher:	Vogue
Genre:	The genre is fashion
Images:	1 big image (the entire page), The image shows a close up picture of a the girl's face.
Layout	the layout of the text is column in 3 rows , there are lots of empty space in the bottom of the magazine (for the title) which makes  the magazine looks messy.
First impressions:	I find that the magazine looks okay but isn't so eye catching because the text and images don't really work together so it looks kind of boring and uninteresting. I don't like that it looks too simple and the half page is filled with just texts which gives the impression of the magazine being so informative and serious.
After Reading
Heading:	"sensitivity training"
Subheading:	no subheading
Author:	There is no byline, but a photographer is mentioned which is Stefan Ruiz
Article:	This article is talking about skin sensitivity within women because of the overuse of strong products that instead of helping our skin, ruins our skin instead.
Mode of address:	It is not directly addressed to us but the article addresses us as readers because they don't use words like "you" so the magazine is in a more formal style.
Pull Quote:	There is a pull quote which is used to talk about products for skin. It's probably used to catch the audiences attention more because audience will focuses on that more since the writing is bigger.
Audience:	Audience that is targeted is those who are interested in skincare, they are targeted by the full page picture and title which talks about skincare and self care.
Impression:	The magazine was okay but kind of boring since it's not really colourful and the theme is really monochrome.
Inspiration:	I learned that the usage of pictures in magazine plays a very important learn. It is important to add pictures which is not only one so that the audience don't get bored and also to make sure the colours are eye catching and interesting to attract the audiences attention.
Before Reading
Magazine:	Vogue
Issue:	Date of Issue/ Issue No: 2022
Publisher:	Vogue
Genre:	The genre is fashion
Images:	1 big image (the entire page), The image shows a long shot of 6 different models in various clothes (similar style)
Layout	the layout of the text is column in 2 rows , which looks neat and less messy but not so formal too.
First impressions:	Looks really eye catching because of the images used and the heading standing out.
After Reading
Heading:	"odes to life"
Subheading:	"A symbol at the heart of ukrainian artist....." it's a very long subheading
Author:	Is there a byline? There is no byline, but a photographer is mentioned
Article:	What is the article about? What is the message? The article is about the creating process of dior and what materials are used in the process.
Mode of address:	Does it address the audience directly (you, your etc). Is the writing style formal/informal, friendly/serious. The writing style is more informal which is shown from the fonts that are used.
Pull Quote:	Does it include a pull quote? What does it say? Why has it been used? There is no pull quote included in this magazine.
Audience:	Who is the audience for this magazine? How were they targeted? Anyone who is interested in fashion designing and about the process of fashion designing.
Impression:	What did you think of the article? Was it fun, interesting, boring? Why? Pretty bring since it is just about the process and not apllicable in real life
Inspiration:	What did you learn? How can you apply it to your own magazine design? I learned that the fonts can really make a magazine look differen, im only going to apply some of the layouts because it really looks nice

The double spread research and development help me get a in depth about the double page spread 

Statement of intent

This is my statement of intent:  

Self reflection: This statement of intent really helped me to find the big ideas that i'm going to use for the magazine, although it's more vague but it helped me get an image of what i want the magazine to be in my head. The problem that occurred when making this statement of intent is that when inputed to the blogpost, it cannot be shown properly. Luckily mr nick helped me solve the problem by showing me how to do it and giving me a youtube tutorial on how to do it. 

Magazine Development

here is the development of my magazine, i will put all of my ideas here and reflect on the decisions that i make

Genre : Fashion

Sub-gender : lifestyle 

Name of magazine: 

-Chic Couture
-Runway Elegance
-Fashion Forward
-Style Insider
-Street out
-Striving fashion
-Fashion chronicles
-Icon 
-Eleganza
-Instyle  

I wanted to use "chic couture" because it sounds very nice but after i did research, the magazine name is already used by another fashion company. I decided to use "street out" as my magazine title which means street and out only but combined it gives out the meaning that your going out and since this is a fashion magazine, your obviously going out looking well dressed. Also that the target audience i am targeting is teenagers, therefore, the title of the magazine is "street out" which gives out a teenager feeling to the audience. 

Possible cover lines :

- Fashion Forward: Meet the Designers Shaping the Industry

- Psychology behind fashion : How does fashion shows who you are?

- Does the way you dress shows who you are?

- The Subtle Art of Influence : Mastering Persuasion and Style Impact

- It's the (month) issue!

- Woah?! fashion trends 2023

- What's on the mind of a fashion influencer?

- The reunion of Celebrities and fashion icons.

- Fashion taking over the world 

- Fashion and Self-Expression: What Your Style Says About You

The main cover line i wanted to choose is "The subtle art of influence : mastering persuasion and style impact" because i think it's really interesting to think that there is psychology behind fashion, therefore making fashion more interesting because there is a choice for creative approach to personal expression. It's about using subtle cues, colors, and designs to make a statement without overtly stating it. It's also interesting to think that how a person dress can influence how others think about that person. 

I really wanted to do "fashion forward : meet the designers shaping the industry" too because it seems interesting to write about the person behind the art and fashion, but im probably not going to use this on my magazine.

Images: 

- Image of 2 models looking bold wearing clothes that shows that they are independant and strong (colours : black, white, grey)

- Image of a model wearing something elegant with white colour dress, flowy, showing the characteristics of pure and simple

-image of 2 models in the double page, posing in a confident way with outfits that matches the scheme but minimalist.

-image of 2 models having completely 2 different aesthetics (one bold the other soft). This is to support the "how style can show personality". 

I think this will be pretty hard to find the perfect cover for the magazine because we will have to go shooting in a studio with complicated outfits for the magazine. In this case we are not sure yet what type of style we want to work with. Im working with my friend yolivia, therefore i have to do this process of shooting with her, personally i think it will be really fun.

Stuart Hall Representation theory

Short description of the theory:

Representation is : how a media portrays a character and how media texts deal with and present gender, age, ethnicity , national and regional identity, social issues and events to an audience. 

Meaning : something has a fixed meaning once represented in media. 

Stereotypes is : oversimplification of what a person is like based on a range of different factors. These factors can involve culture, religion, race, sexual orientation, age, gender, appearance.

Stereotypes are used : to create common ground with audience, to convey a information about a character or group of characters quickly. 

What social groups are represented : Religion, Gender (men and women), Age, Race, social class, LGBT, disability. 

Two social groups that are stereotyped in Indonesian media:

a. Social class

b. The representation : 

- Positive : People from lower social classes are shown as hardworking and determined to make their lives better. This shows their will to make their lives better, lower class people are usually shown positively as kind and empathic because they went through the same thing. While people from the upper class can be shown positively as successful and generous, using their wealth to support charitable causes and make a positive impact on society. 

Negative: People from lower class might be shown involved in criminal activities or lacking education and manners, they may also look careless about their looks because they have no money. Richer people may be portrayed as materialistic and selfish because they only thing of theirself.

c. The reason: the reason for the positive and negative representation is to create diversity among the characters for the plot. 

d. Audience receive? audience confirms it with their beliefs about the stereotypes.

e. example:  

Magazine Research

Here is the research for my magazine. 

Reflection : Personally i don't like the tacky colour of a magazine, i would not use this on my magazine because of the unaesthetic colour combinations and the colors that are way to much for my personal preference in a magazine.